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Competitors are the organizations that can be a danger for us to win the opportunity. They must exist in FTrack database in order to be added to the opportunity. The following figure shows a Sales Opportunity Competitor details form:
The data managed in the competitor details form is:
| • | Competitor: Information about the competitor and the product used: |
| • | Product: The product they are offering to our customer and competes against ours. |
| • | Address the address of the competitor |
| • | Key Information: Information to take in consideration when fighting against the competitor: |
| • | Strengths: Points of strength of the competitor when compared with us. |
| • | Weakness: Points of weakness when compared with us. |
| • | Pricing: Pricing strategy of the competitor. |
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